We were introduced to the Pams marketing team by our existing client who had been working with us on packaging projects for a number of years prior.
They were looking for a new way to differentiate their range of superfoods within store creating a cohesive yet functional format.
The challenge for this project was finding a substrate, pack form and dimension profile to suit a very expansive range of
It was important the pack had a look and feel to match the branding position of the superfood range within store.
Through extensive brainstorming and planning, we developed a universal range of three key sizes and a structure which allowed for a variety of products.
The paper laminate also allowed for die cut windows on the packs and delivered strong shelf profile.