We were introduced to the Pams marketing team by our existing client who had been working with us on packaging projects for a number of years prior. 

They were looking for a new way to differentiate their range of superfoods within store creating a cohesive yet functional format.

The challenge for this project was finding a substrate, pack form and dimension profile to suit a very expansive range of
bulk densities.

It was important the pack had a look and feel to match the branding position of the superfood range within store.



Through extensive brainstorming and planning, we developed a universal range of three key sizes and a structure which allowed for a variety of products.

The paper laminate also allowed for die cut windows on the packs and delivered strong shelf profile. 


We’d love to make exceptional packaging for you too.


220 Bush Road, Rosedale,
Auckland 0632, New Zealand

+64 9 415 6800

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