In 2008, when people thought of chips, they thought of potato. That is until the founders of The Original Kumara Chips begun experimenting with a delicious and healthy kiwi staple, the kumara. 

After acquiring the brand in early 2017, Nic decided to make some tweaks to the look and feel of the packaging and make it more his own. 

Being new to the world of packaging, Nic needed someone he could trust to just get the job done, quickly and without fuss.

The packaging needed to look and feel high end and professional yet meet price point and be available as a
short run solution.

We worked through the design with the designer, offering advice on print techniques and design elements to complete the look and feel. We arranged a contact for the photographic elements and this was incorporated into the packaging design.

We worked through the structures, yields and finish to ensure adequate shelf life and product freshness. 

We guided our client through the process keeping it stress free and most importantly, delivered a quality packaging solution on time and within budget! 

“We were able to successfully re-position our product as a valuable gourmet food item that would catch the eye of shoppers.Right from the initial meeting with Pacrite I was impressed with Victoria’s knowledge and her ‘anything is achievable’ attitude.

The professionalism, energy and eye for detail made the whole experience seamless. Our sales have tripled and ranging has increased due to the re-brand and the end result in my opinion is outstanding. There’s no-one else to use!”


Director, Simplus FMCG Brands

We’d love to make exceptional packaging for you too.


220 Bush Road, Rosedale,
Auckland 0632, New Zealand

+64 9 415 6800

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